portfolio magazine, RIP
April 27, 2009, 4:50 pm
i think only 2 other friends of mine care that portfolio mag is folding, but i just wanted to use it to point out this excellent observation from businessweek’s jon fine about portfolio:
Conde Nast made a classic mistake of spotting a consumer magazine “opportunity” based on advertising and demographic considerations, not actual reader demand.
this kind of strategic thinking is just asking for failure, and this advice hits close to home. anyone listening?
