i’m heavily amused by accenture’s extreme efforts to ditch the tiger brand. they probably should not have staked so much of their marketing on one guy. rookie mistake.

But it takes time to erase the golfer’s identity completely. Accenture spent $50 million on advertising in the United States last year, and Mr. Woods appeared in 83 percent of the company’s ads — far more than for any of his other major sponsors — according to TNS Media Intelligence.
…
On Tuesday, that meant telling staff members in an e-mail message to review their sales pitches and slide shows to ensure that they “no longer include Tiger Woods.” In New York, employees were asked to bring posters and other physical assets to the company’s front desk for disposal. The company would not comment on exactly how they would be disposed of.

They may be trying to avoid having the materials recast as collectors’ items. Already, some Accenture magazine ads and memorabilia, including an Accenture Match Play Tiger Woods Caddy Bib, are on eBay (Asking price for the bib: $175.)

i think i have some tiger-branded accenture recruiting brochures. i might just have to hold onto those now.

i got stuck in the philly airport before thanksgiving and ended up at a wine bar with classmates. soon after, i realized that every career choice i’ve ever made is basically identical to how i choose to drink wine: every step of the way, i choose the option that allows me to keep my options open as much as possible.

at the bar, i drank three wine flights and one cheese flight. that’s 9 different kinds of wine. 9 different grapes. all of them were perfectly good

on the life side, the same phenomenon occurs. i went to michigan (so many good majors to choose from!), became a journalist (so many good topics to write about!), went to b-school (unlike med/law, so many options after graduation!), went to wharton (see michigan), and am now possibly considering consulting (see journalist and substitute “topics” and “write about” with “industries” and “work for,” respectively).

this is a problem. some of the people i was with at the airport actually bought full glasses. one guy got a whole bottle. these people make way more money than i do. there is some correlative effect going on here and i want to discover and conquer it.

did i just commit myself to being an investment banker?

i just got these keds leather boots for free (gave some feedback to some big deal guy at keds.com), and i don’t know what to do w/ them. they really straddle the line b/w ugly and cool. when worn under normal jeans, they look like orthopedic shoes. i did get them to look half-edgy when i wore them w/ tight black skinny jeans. any other ideas?

big martha was at school today speaking to a crowd of mostly undergrad wharton students. the whole thing started off terribly. she rambled on about her products (magazine, tv show, towels, macy’s, blog, twitter, etc.) and i didn’t go to listen to a 1.5-long commercial. luckily, there were highlights …

did you know?

1. that glitter is SO IN. martha stewart glitter is all sold out.
2. she blogs. her dogs blog. her dogs are in a feud w/ bill oreilly. martha stewart apparently thinks her dogs are real people. wtf. this is from the dogs’ blog …

3. did you know that people wash their sheets once a week? this from an unofficial poll of martha stewart’s twitter followers. i’m no statistician but …

best quotes:

1. “i’m really interesting.”
2. on rachel ray using the “every day” phrase: “whatever”
3. on going on letterman, and being spilled on (or something): “letterman was trying to distract me … not sexually.”
4. “i wrote my book right after prison”
5. how she describes the “mess” from five years ago, aka “when they should have been looking at mr. madoff instead of martha stewart.”

that last quote, i started an auditorium-wide slow clap. holla SEC.

and lastly, martha showed a clip of the “whatever, martha” show, where her daughter and annoying daughter’s friend watch old episodes of the “martha stewart show” and give it the “mystery science theater” treatment. the clip we saw was from a thai yoga episode, but here’s another episode i found. it’s not as funny, but whatev.

i just found a penny made in 1937 and the dork in me thinks it might be the best part of my day so far. it’s so old, it doesn’t even have the lincoln memorial on the back. instead it looks like:

it’s worth between 2 and 50 cents. at the bare minimum this penny just doubled in value to me.

ok, boring post over.

Hundreds line up at Freedom Hill for H1N1 vaccinations

Hundreds of adults and children have bundled up in winter garb at Freedom Hill County Park in Sterling Heights, hoping to get vaccinated at the last H1N1 clinic in Macomb County this week.

Despite the numbers, the line has been orderly and has moved efficiently. About 3,000 doses are to be distributed by health workers at 45 stations.

if you read enough about tv or movies or retail, you read a lot about the “desirable 18-49 demographic.” think about that for a second. there are 32 years included in that group. how is that meaningful segmentation? under that scheme, there was a point in time (7 years ago or so) where both me and my father were in the same demographic, and he definitely does not watch glee or vampire diaries.

and yet this is how we talk about ratings and consumer behavior. no wonder tv is doing so poorly.

garret dillahunt. he definitely looks like a garret:

just this week, he was a batshit husband on lie to me and then a pedophile on law and order: SVU.

last year he was also the bad robot on terminator: sarah connor chronicles, a serial killer/mad scientist on criminal minds, and a russian mobster on life. plus, he’s slated for appearances on burn notice and white collar, a new edition to USA’s lineup of light but tasty shows.

he’s probably playing a super bad guy in those shows, too.

and another TV update: NCIS: Los Angeles is pretty terrible. i like my crime shows with a dose of neurosis and sexual tension. none of that b/w LL and chris odonnell.