i’m heavily amused by accenture’s extreme efforts to ditch the tiger brand. they probably should not have staked so much of their marketing on one guy. rookie mistake.

But it takes time to erase the golfer’s identity completely. Accenture spent $50 million on advertising in the United States last year, and Mr. Woods appeared in 83 percent of the company’s ads — far more than for any of his other major sponsors — according to TNS Media Intelligence.
…
On Tuesday, that meant telling staff members in an e-mail message to review their sales pitches and slide shows to ensure that they “no longer include Tiger Woods.” In New York, employees were asked to bring posters and other physical assets to the company’s front desk for disposal. The company would not comment on exactly how they would be disposed of.

They may be trying to avoid having the materials recast as collectors’ items. Already, some Accenture magazine ads and memorabilia, including an Accenture Match Play Tiger Woods Caddy Bib, are on eBay (Asking price for the bib: $175.)

i think i have some tiger-branded accenture recruiting brochures. i might just have to hold onto those now.

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