Skunkgal - Too Much Skunk In Your Junk

portfolio magazine, RIP

i think only 2 other friends of mine care that portfolio mag is folding, but i just wanted to use it to point out this excellent observation from businessweek’s jon fine about portfolio:

Conde Nast made a classic mistake of spotting a consumer magazine “opportunity” based on advertising and demographic considerations, not actual reader demand.

this kind of strategic thinking is just asking for failure, and this advice hits close to home. anyone listening?

One Response to “ portfolio magazine, RIP ”

  1. jina said:

    hmm. i think someone here at my office was sad about this, too… but i can’t really remember.

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